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details...

Name: Tan Yng Jich
People call me: YJ
Location: Singapore (I'm willing to relocate)
Email: yj[at]studio-yng[dot]com

i am...
  • Creative with a good eye for detail.
  • Takes initiative when working.
  • Extroverted and enthusiastic person.
  • Efficient and willing to take up challenges.
  • Dedicated and used to working under pressure.
  • Conscientious and reliable team player.
  • Bilingual, proficient in English and Mandarin.
i love...
  • Design
  • Photography (traditional and digital).
  • Marketing/Advertising
  • Reading various genres of writing.
  • Filming/Video (which includes watching movies).
  • Surfing the Internet.
  • Creative writing (fiction stories, poetry).
Education

* Professional Diploma in Advertising and Design, Institute of Advertising Singapore and Chatsworth Medi@rt Academy, August 2005 - Present.
Units taken include Integrated Marketing Communications, PR, Media Planning, Campaign Planning, Principles of Design, Typography, Indesign, Advertising and Promotions.

* Professional Certificate in Creative Concept Workshops, Institute of Advertising Singapore 'Portfolio School', October 2004 - November 2004.
Conceptualised advertisements and campaigns based on briefs given by Creative Directors from various advertising agencies like Leo Burnett, MC Saatchi, FCB, Dentsu Singapore and Publicis.

* Bachelor of Creative Industries (Communication Design), Queensland University of Technology, July 2001 - December 2003. Credits and above in 70% of the course. GPA - 5.3 (scale of 1-7, 7 highest)
Units taken include Fundamentals of Photography, Interactive Writing, Music and Sound for Multimedia, , Electronic Publishing, Design Practice (Fineart Forum), 3D Animation, Drawing for Animation, Temporal Media.

* Diploma with Merit in Mass Communication, Ngee Ann Polytechnic, 1997-2000 (Singapore).
Specializations in Photojournalism, Advanced Advertising, Advanced Radio Production, Scriptwriting for the Screen and Specialist Project (Radio Heatwave).

* GCE 'O' Levels, Boon Lay Secondary School, 1993-1996 (Singapore).


Work Experience

* Razer (Asia-Pacific) Pte Ltd, Designer, October 2005 - Present (Singapore).
- Conceptualisation, development and implementation (from artwork to FA) of in-house creative and BTL marketing materials, including product packaging, catalogues, brochures, postcards.
- Development and implementation (from artwork to FA) of advertisements for use globally.
- Create the visual look for a "CONVERT" promotional campaign for Razer Pro|Solutions.
- Conceptualise POS materials and retail store concepts for use in Singapore and US markets.
- Assist in visualising with booth design for various company events.
- Initialise Corporate Identity guidelines for all company collaterals and branding.
- Coordination and sourcing of print and production vendors for professional printing.
- Maintenance of design library, including resource site, logos, photos and finished artworks.

* Everglide (Global) Pte Ltd, Designer, November 2005 - Present (Singapore).
- Conceptualisation, development and implementation (from artwork to FA) of creative and BTL marketing materials, including product packaging, catalogues, brochures, postcards, T-shirts.
- Initialise Corporate Identity guidelines for all company collaterals and branding.
- Coordination and sourcing of print and production vendors for professional printing.

*Matex International Ltd, IT/ Graphic Technician, May 2005 - September 2005(Singapore).
- Conceptualise and develop in-house creative and marketing materials.
- Coordination and sourcing of print and production vendors for professional printing.
- Maintenance of design library, including logos, photos and finished artworks.
- Administrative assistance and helpdesk support within the IT department.

* Ming Advertising, Freelance Designer, March 2005 (Singapore).
- Conceptualise and visualise various BTL materials for company clients such as Microsoft, Apple, Gatsby, Banyan Tree Hotels & Resorts.
- Designed a window display for Microsoft's Hardware products including stands and backdrop. This window display is for two stores at Funan Centre to help Microsoft introduce their new range of mouse and keyboard products.

* Hub MediaWorks Pte Ltd, Marcom Executive, October 2004 - November 2004 (Singapore).
- Coordination and sourcing editorial articles to be used in the bi-monthly magazine.
- Creation of various marketing materials for the sales team.
- Maintenance of the company’s website.

* Expat Living Publications Singapore, Editorial Assistant, January - May 2004.
- Photojournalistic duties include shooting & editing event and still photos.
- Assist in page layout for the monthly issues and supplement guides.
- Conceptualise and redesign the Expat Living Singapore website.
- Liaise and conduct interviews with advertisers for editorial sections in the monthly magazine.

* Vivamusic.com, Radio Producer/ Writer, June 2000- May 2001 (Singapore).
- Liaise with company's working partner, Inoks Productions to create and maintain web content for a website for their artistes.
- Cover various entertainment events like artiste showcases and press conferences, take pictures and do editorial write-ups.
- Assist the Marketing Manager in one of the company's advertising activities, conceptualising two generic ads that were published in local magazines.
- Conceptualise and set up an online streaming radio station, "VivaRadio".


Related Experience

*Fineart Forum (International Arts and Technology magazine), Opportunities Editor, July 2002 - June 2003 (Brisbane).
- Editing, marking up and uploading of the Opportunities section of the magazine together with another editor.
- Contribute four different reviews/articles that were published in the magazine.

* 6th Singapore International Advertising Congress, 21 - 22 September 2004 (Singapore).
- Preparations and setting up at venues prior to the event held at the Grand Copthorne Waterfront Hotel in Singapore.
- Assist the event organisers, Institute of Advertising Singapore, with duties at the Registration Booth.
- Administrative assistance and general coordination.

* GRAPHITE/VRCAI Conference, Student Volunteer, 14 - 18 June 2004 (Singapore).
- Preparation and setting up at venues prior to the event held at Nanyang Technological University in Singapore.
- Assist the event organisers, Singapore Exhibition Services, with duties at the Registration Booth.
- Provide technical support for the conduct of the technical and tutorial sessions.

* XLD-Express' Stage Production of "The Mayne Response", Student Volunteer, 29 September - 03 October 2003 (Brisbane).
- Responsible for creating the main video projection sequence used during the performances at the Cremone Theatre together with a Visual Arts student.
- Work with the artistic director of Zen Zen Zo Theatre Company, Simon Woods, to ensure that the projection and its images fit in with the overall feel of the show.

* MTV Asia, Network Communications Intern, December 2002 - February 2003 (Singapore).
- Assist the Network Communications department in preparations towards the MTV Asia Awards held in Singapore on 24 January 2003.
- Coordinate hotel arrangements for various media organisations for the event
- Compile and organise press kits to be given at press conferences related to the event
- Day to day media and competitive monitoring of trade and consumer publications
- Administrative assistance and general coordination


Others

* Borders Singapore, Part-Time Bookseller, November 2004 - February 2005.
* Galilee Bible-Presbyterian Church, Freelance Photographer, April 2004 (Singapore).
* Haagen Dazs, Part-Time Crew, July 2004 - September 2004 (Singapore).
* Club Rainbow, Volunteer, June 2003 - December 2003 (Brisbane).
* Kent Ridge & Boon Lay Secondary School, Freelance Photographer, 1999 - 2000 (Singapore).
* Ngee Ann Polytechnic, Radio Heatwave (campus radio station), Chinese Creative Director, July 1999 - June 2000 (Singapore).
* Boon Lay Secondary School, Prefectorial Board Executive Committee, Head of Welfare, 1994 - 1996 (Singapore).
* Attended National Community Leadership Institute (NACLI) leadership courses (Singapore).


Awards

* Golden Key International Honour Society, Member (Lifetime), Australia, 2004
* Edusave Scholarship, Boon Lay Secondary School, 1996.
* Certificate of Distinction, Boon Lay Secondary School, 1996.


Software

* Computer processing and Internet
- Windows OS
- Microsoft Office [Word, Excel, Powerpoint, Access]

* Desktop Publishing/ Design
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Ability to code and edit HTML
- Macromedia Dreamweaver
- Macromedia Flash
- Macromedia Freehand

* Video Production and Animation
- Alias|Wavefront Maya
- Final Cut Pro
- Adobe AfterEffects


Extra-Curricular Activities

*Ngee Ann Polytechnic, Radio Heatwave, 1999 - 2000 (Singapore).

* Boon Lay Secondary School, English Literary, Drama and Debate Society, 1993 - 1996 (Singapore).
- Co-scripted and performed in "Boon Lay Way" during the school's Speech Day 1995 as well as Orientation 1996.
- Wrote for the school yearbook and the school magazine, "Expanding Horizon", 1996.
- Hosted the school's Secondary One Orientation, 1994 - 1996.


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